Use
your Website for CRM:
CRM
(customer relationship Marketing). Use your website to
build a relationship with your visitors and customers.
There are various different uses when you put a form on
your website and have the results emailed back to yourself:
Web
Site Promotion:
Promotion
of your web site is a key element to its success. When
you have completed your web site you must let people know
that it is there. Put your email address and site address
on all your stationery - business cards, letterheads,
even business vehicles. Use email to tell all your friends,
far-flung family, customers and business colleagues. Use
snail mail to tell those who are not switched on yet.
They may know someone who is!
Register
your site with the search engines and directories, as
many as possible. Use the Web Site submission accessed
by selecting the 'Extra Services' button from within your
Filestore in ZyWeb. Your webpages have a 'metatag' which
include a brief description and your keywords The list
of key words that you provide will be used by the search
engines to match the required word to that which a user
has requested. You should submit your home page once a
month. Do not do it too frequently otherwise the search
engines reject the entry as being 'spam'.
Tracking
your Visitors:
You
have now published your website and taken all the right
steps to attract visitors and, very importantly, keep
those same visitors coming back. Now you need to monitor
its effectiveness.
You can use the simple visitor counter to monitor the
visitors, but measuring the effectiveness will require
a good analysis tool, such as the RealTracker module from
the 'Insert Module' option within the ZyWeb builder. You
will be able to monitor when the busy times of day are
for visitors on your site, where they are coming from,
ie how they are finding their way to your site, their
'surfing' behaviour within your site, etc.
Success
ZyWeb
is the ideal tool to enable you to easily create a professional,
good looking web site. The content is in your hands. You
have achieved success for your web site if it:
