Update
your Website regularly:
A
failing with many web sites is that they are not kept
up to date. You should edit your site frequently to add
or remove information, products or pictures. Tell the
world about a new special deal on a product. Visitors
are more likely to keep on coming back if they see something
new every time! Here are some changes you should do:
Make your Website interesting to your Visitors:
Your
primary objective with your website is to attract and
retain visitors, both new prospective customers and existing
customers. You want to convert the prospects into actual
customers and you need to retain existing customers. You
can become a reference point or 'portal' to extend the
length of time that visitors are on your site so that
you can also gain revenues by selling advertising or sponsorship
on your site. Interesting features for your website include:
Relevant
articles - If you are a lawyer specialising in Employment
law then have some articles on some of the regulations,
health & safety requirements, etc. Become known as
a reference site on those specialist topics. Not only
will it attract and retain visitors but it will also show
you to be an industry expert.
Forums
or newsgroups - Initiate some forums or newsgroups
so that your customers and prospects can communicate amongst
themselves. Many companies use forums for support and
it is very often the case that members answer each others'
queries.
Industry
news - Include some relevant industry news.
Links
to other sites - provide links to other sites that
are of interest, in the case of the lawyer they would
like to relevant government sites, Health and Safety information,
etc.
Prize
Draws and Competitions - you could run a competition
and have a form on your website for the entries to be
emailed to you.
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