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Every Business and Club should have a web site. Remember that if you're not on the Web, you can guarantee that your competitors are! Your web site should not be simply a brochure on line; it should be much more than this.

Don't be daunted by the thought of creating your own web site. It is no longer a difficult task. ZyWeb has been designed specifically to enable anyone to create a web site, from the junior secretary through to the Managing Director. If you create your own web site you will have the added advantage of being able to update it as often as you like, when you like. Essentially, it puts you in total control.

ZyWeb is a browser based authoring tool which is controlled on the web server so that you simply access it through your web browser, which is generally far easier to use and you have no complex software to learn. This also allows you to access your website from any Internet connected device from anywhere in the world. This is great for the travelling businessman or whilst away on vacation. Of course, the web site hosting is fully included.

This is far easier and quicker than the desktop web authoring tools such as Frontpage and Dreamweaver which are based on the more traditional DTP (desktop publishing) principles so if you want to include graphics then you have to use a package such as photoshop or paintshop pro and then you will import the graphics files into your pages. You will then need to upload them to the web server via a system called ftp.


Designing your website:

Before you begin to create your Web site, spend some time planning what the purpose of the site will be, what content it will contain, and how to structure it. Planning before you begin helps you create a Web site that has a unified look and a well-designed structure.
Putting your business on the Web will require new ways of thinking. To help evaluate your needs look at various perspectives for your business on the web:

  • Information Distributor - Determine your information relationship with your customer. What do you need to tell the customer, or prospective customer? What format best suits your product or service, pictures, text or graphics?
  • Information Gathering/Market Research - Get to know your customer or prospective customer. What information do you need from them? Include a feedback form on your web site.
  • Marketing versus Sales - Is the site going to be a promotional tool or a selling platform. Will customers gain decision making information quickly?
  • Customer Quantity versus Quality - Will the website increase the number of customers that you can reach? Will it expand your business to a new demographic of customer?
  • Satisfaction Measurement - Ensure that you monitor the statistics to determine whether the site is effective. What are the number of hits? Has it extended the reach of the customers? Has it reduced print and postage costs? Has it reduced sales and distribution costs?
  • Revenue - Examine new markets and revenue streams that can be generated from your web site.

 

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