Strategic, Customer-Focused, Results-Driven
Travel or General Health & Wellness Content
for Your Business,
Newsletter, or Web Site?
greatest problem in communication is the illusion
it has been accomplished."
—Daniel W. Davenport
Like what you've read on The
site and want to include it—or similar material—on yours?
The Wellness Concierge®
and The Romaine Group can produce custom general
health and travel-health content for your site or
organization or license health and wellness articles for
For information on how investing
in custom or licensed content and marketing communications can benefit your business,
send an e-mail noting
your current marketing and sales challenges and your target
markets. Our CWO will contact you for a free consultation
with no obligation on your part. (All information is considered
• A full-range of
special events, and
Strategic marketing and
communications consulting services
for short- and long-term projects and initiatives.
Fed up with outdated, pre-packaged,
one-size-fits-all content that does nothing to distinguish your
company or Web site from your competitors—or meet your marketing
Tired of generic, information-lite
articles and text that don't capture—or
influence—targeted site visitors or potential customers?
Disgusted by formulaic or
regurgitated text that doesn't reflect the needs and interest of
your specific customers?
Dismayed by the amount of
poorly written and researched content and promotional materials
that seem to fill the Web?
Appalled at the thought of
having your firm's public "link" to consumers created by
individuals with no professional writing, editing, or marketing
Amazed that some vendors
offer generic proposals without researching your business and
marketplace, or even asking hard questions about your marketing
are we. That's why we don't just crank out copy, rework the
same old text, slap some code on it, and post it on your site or
e-mail it to your customers.
It's a Process, Not a Formula or an
Although we pride ourselves on our
ability to efficiently and effectively research and
produce relevant information products and marketing
communications materials for a diverse group of clients, we're
not in the generic "info-packaging" business.
As strategic "Information
Merchandisers," we leverage our health
and wellness knowledge and communications experience to produce sales- and results-driven content and
promotional materials that help you achieve your company-specific marketing and communications objectives.
We Don't Want You to Spend
Unwisely—or Without a Plan
As experienced editorial,
advertorial, and promotional writers and corporate
communications, public relations, and marketing services
professionals who have worked for both Fortune 500 clients as
well as small businesses, we take a strategic approach to the
work we do. Your firm's business and marketing plans are the
cornerstone of our creative and consulting work.
Our first concern is that your
projected needs or project scope are in line with your marketing
objectives. Our second concern is that you get the most value
for your available budget. In some cases, we may ask you to
consider other alternatives and options
that we believe may best suit your needs and help you to more
cost effectively reach your target audience.
Our initial discussions will focus
on your short- and long-term objectives, your available
resources (including your actual budget), project scope and
and other relevant business details. We'll undertake our own
independent research of your firm and its customers.
After researching your company and
your market and reviewing your marketing objectives, we'll
create a custom proposal that includes recommended activities to help you maximize
results while ensuring the best use of allocated resources.
A Sales and Marketing-Based
As marketing "storytellers,"
we know how to weave your message and selling points into
credible, informative, and appealing consumer-focused content
As professional editorial,
marketing, and corporate communications writers and editors, we
are uniquely skilled in shaping text and visuals to create
products that not only capture the attention of a targeted
audience but also create a positive association for your
We create content that:
marketing and sales objectives
your firm's branding and positioning
Counters expressed and
unspoken consumer and client sales objections
Differentiates your company's products and services
from your on- and offline competitors
Helps retain your existing site visitors, customers, or
Attracts new site visitors, customers, or newsletter
Engages the reader/viewer/visitor through
professionally written and edited copy
Is easily understood by the targeted audience
produce a full
range of custom or licensed
targeted to consumers
and designed to meet the
company-specific marketing, public relations, communications, or
promotional needs of large and
small businesses in the travel or general health and
The approach, tone, length, style,
topics, and format are tailored to your target audience,
marketing objectives, and the desired output format (offline
print, e-mail, Web site, or multimedia).
Editorial and Promotional
E-mail, print, and multimedia
Site Concepts and Development
►Advertorial Development and Content
►Multimedia (DVD, CD-ROM) Content and Development
Health & Wellness Articles
►Licensed Editorial Content
show your employees that you care about their well-being?
Would you like to encourage a healthier lifestyle for your
them a Road-Ready "First-Aid Kit":
Everything a traveler needs to know before, during, and after a
trip to stay healthy, stress-free, and productive on the road. Products, services, resources, and more.
Available in print or multimedia formats. These custom guides
can include country-specific health information that reflects
the travel patterns of your company's road warriors, including specific contact data for travel-health insurance and emergency-
evacuation and safety-related services provided by your company.
and Wellness Resource Directories and Databases
By tapping into our
network of individual nutritionists,
fitness instructors, physicians, and other wellness experts, we
can develop a full range of content, including exercise and
fitness tips and recipes.
►Travel-Health and Wellness Seminars
develop and stage on- or off-site sessions that include:
Developing seminars or training sessions to meet your firm's
needs and budget;
Recommending topics and formats;
Finding and supervising appropriate experts and guest speakers;
Producing custom presentations.
or Individual Travel-Health Makeover Sessions
prepare and conduct on- or off-site (or online) makeover
sessions with designated employees.
Wellness Concierge® and/or other health and fitness experts will
provide expert advice on nutrition, exercise, healthy habits,
and more to help travelers achieve healthier lifestyles.
review your organization's current marketing and communications
efforts, as well as your sales and customer challenges, and
provide recommendations, including suggested content and
promotional materials and implementation strategies.
requested, we will produce the recommended content and implement
suggested activities and strategies.
addition to our consumer products, we can
research and produce press and media kits, capability and sales
brochures, promotional newsletters, and other
promotional/merchandising collateral materials.
Site Content Development and Enhancements:
you're considering a new site, revisions to an existing site, or
the addition of new sections and content
►Spokesperson Recommendations & Training: We will
identify and vet a medical, health, fitness, or wellness expert
or spokesperson, to meet the specific needs of your organization.
We can also identify and train individuals within your company
to act as media spokespersons for your organization.
and Project Management
In addition to
providing custom content, we can serve as independent project
managers, to oversee the creation, production, and final
delivery of every aspect (including art, illustration, photography, design, print,
and Web production) of Web, print, collateral, and multimedia
We can vet and
recommend vendors to meet your needs and to facilitate
project execution and completion. In addition, we can
supervise additional vendors and service providers, as needed,
freeing up your time and ensuring the delivery of a consistent,
and on-time product.